October 2026
Content Proposal

Content that fills
your storefronts.

Monthly content system  ·  Instagram, LinkedIn & Facebook  ·  Shilo Rochelle, Turton Commercial Real Estate

The Package

A price ladder built around your deliverables.

Content creation and editing only, no posting or management included in the base price. Every tier scales the same way: more videos, a better price per video, the same editorial standard throughout, built to carry the personality your audience already follows into the listings, landlords and tenants behind every deal.

Foundation
$2,500/mo
$250 avg per video
10 videos/mo  (~2–3/week)
6 Retention Edits  ·  4 Standard Cuts
Authority
$4,000/mo
$160 avg per video
25 videos/mo  (~6–7/week)
16 Retention Edits  ·  9 Standard Cuts

Retention Edits: edited + captions + effects/b-roll + music. Standard Cuts: edited + captions + music. Cost per video drops as you scale up.

Included In Every Tier
Monthly strategy & ideation call, Sacramento market & listing research, script/topic outlines, content review meeting.
Also Included
Filming direction & shot list, full editing pass, raw + edited files delivered, ready-to-post format.
Posting & Management

Optional, but built to actually get it posted.

Content creation above covers the filming and editing. If you'd rather not touch a scheduler, Full Management stacks on top of any tier.

Full Management
+$1,000/mo

Stacks on top of any Content Package tier above. Built to actually hit a consistent posting cadence without you touching a scheduler, between showings, tours and closings.

  • Posting across Instagram, LinkedIn & Facebook
  • Custom posting calendar
  • Caption writing
  • ManyChat setup & management for auto-reply and DM tour requests
  • Monthly analytics & performance review
  • Tour- and inquiry-focused CTA strategy per post
Recommended: Growth ($3,000/mo) is the right fit as content-only: 15 videos a month, enough to post 3–4 times a week. Adding Full Management (+$1,000/mo) brings it to $4,000/mo total and solves the posting-consistency problem directly. Foundation is the lighter way in, and Authority is there to scale into once the system is proven.
Terms & Notes

A few things worth noting.

Content Ownership
Full ownership of all delivered video and photo content transfers to you upon payment each month. I retain the right to feature final pieces in my own portfolio and case studies unless you'd prefer otherwise.
On-Site Filming
Filming happens on-site: your listings, tours, and the Sacramento storefronts and neighborhoods you work in, on a schedule set each month. A shot list is sent ahead of every session so time on-site stays efficient. In-person shoot days are billed separately from the content package: a flat day rate for simple talking-head/studio-style shoots, and quoted case-by-case for more involved on-location shoots.
Revisions
One round of revisions included per video. Additional revision rounds are billed at a flat rate per piece, quoted before any extra work begins.
Payment & Term
Billed monthly, due on the 1st. First month due at signing to begin production. Month-to-month, no long-term lock-in, 30 days' notice to cancel or change tiers.
Brokerage & Compliance
Listing content follows Turton Commercial Real Estate’s brand guidelines and DRE advertising rules (license number and brokerage name wherever they’re required), and gets your sign-off before it goes out. Property facts, square footage and numbers come straight from the listing materials, never estimated.
Brand Voice
Every piece is written and cut to sound like you, the voice behind “Commercial Real Estate for the girls,” and built to sit comfortably alongside Turton’s own marketing.
Portfolio

Built to get seen.

This isn't about video for video's sake, it's about reach. Every piece below is built to stop the scroll in the first second, hold watch time to the end, and get in front of the Sacramento business owners, landlords and investors who'd actually call about a space. That's the growth engine your content would run on, not just polished footage sitting unwatched. Same standard, every piece.

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Product Breakdown
Product · Comparison
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On-Camera Hook
Talking Head
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Platform Strategy
Brand · Strategy
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Luxury Auto Feature
Lifestyle · Auto
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Before / After Edit
Edit · Before/After
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Lifestyle / Street
Lifestyle
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Italy Travel
Travel · B-roll
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Edit Breakdown
Edit · Breakdown

Let's build content
that books the tour.

Your audience already shows up for you. The content should bring that same energy to the storefronts, creative offices and infill projects you’re shaping across Sacramento’s urban core, so the deals get the same attention you already earn. I’d like to be the one building that system, starting with a first month that proves it out.